Zegna’s Rose Bud

by Eddie Roche

Zegna is getting into the movie biz for the first time with a four-part film, A Rose Reborn, directed by acclaimed South Korean director Park Chan-wook with contributions from the brand’s head of design, Stefano Pilati. In the film, American Hustle’s Jack Huston goes on a mysterious journey led by an enigmatic guide played by Daniel Wu. Both actors wear Pilati’s Couture collection throughout the film as the quest takes them to London, Wyoming, Shanghai, and Milan where they learn what it means to be part of a “new generation of leaders who are successful, charismatic and respectful of people and the planet,” a concept chosen to reflect the values of Zegna. How to get tix? No need! All episodes are available for free online HERE, with the final two coming your way on October 13th and October 23rd (the latter coinciding with Shanghai Fashion Week). Watch a preview of the film and get hooked now, darlings…


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