Woolrich, one of the country’s longest running outdoor brands, has announced a new partnership with Goldwin Inc. that will integrate Goldwin’s cutting-edge technology into the brand’s coveted performance-wear. The outdoor collection marks a new phase for the 187-year-old brand.
“This is a new chapter in Woolrich’s story since the brand has historically produced the core of our product with wool and we will now increase our offering adding new performance technologies for a new generation of outdoor enthusiasts,” said Woolrich creative director, Andrea Cané, in a statement. “I’ve always respected Goldwin’s dedication to the development of superior performance wear. Their vision to invent creatively and their uncompromising attention to function is what makes them a leader in the industry. Our collection with them will be released over a period of time as Goldwin begins to unveil their newest technologies.”
The first menswear collection will be launched for Fall/ Winter 2018. The distribution will target select retailers in North America, Europe and Asia, both in fashion and outdoor markets. Goldwin Inc. has acquired a minority stake in Woolrich International.
“This transaction is part of a global strategy to develop the Woolrich brand internationally,” said Paolo Corinaldesi, Woolrich International CEO, in a statement. “The partnership with Goldwin will support this process both from a financial and industrial stand point.”