A major hire and a big promotion at Women’s Health: Theresa O’Rourke has been named executive editor, and Jacqueline Azria is the glossy’s new creative director.
Interestingly, the Rodale title snagged O’Rourke from Victoria’s Secret. She had been the skivvies megabrand’s editorial director, working on their print catalogs, bi-monthly fresh content for the website, and seasonal campaigns. Before VS, O’Rourke was the executive editor at Every Day With Rachael Ray, following a stint as in the same capacity at Whole Living. O’Rourke other bona fides include deputy editor at Cosmopolitan, deputy editor at Shop Etc., and features editor at Allure.
“Theresa is an incredible wordsmith who brings wit and smart humor, and she thinks in inventive, unexpected ways,” said Women’s Health editor-in-chief Amy Keller Laird in a statement. “Jacqueline’s creative capabilities extend far beyond her chic sense of style and fashion expertise, and her vision will elevate the brand in a modern, beautiful way.”
Azria was promoted to the creative director role from her previous title of fashion director. She arrived at Women’s Health in 2011, before which she did stints as creative director as well as fashion director at the erstwhile CosmoGIRL. Azria has also done freelance styling and art direction for clients like Seventeen and Benetton.
O’Rourke will begin her new role on October 27th.