In a fashion landscape increasingly driven by individuality, British milliner Vivien Sheriff stands apart for her ability to transform headwear into a powerful expression of personal style. Working from her studio in the Wiltshire countryside, Sheriff has built a reputation for handcrafted designs that balance heritage craftsmanship with contemporary relevance, pieces that feel as at home on the pages of a fashion magazine as they do at the world’s most prestigious events.
Sheriff’s journey into millinery began with a deep fascination for historic textiles. Originally trading rare antique fabrics sourced from across the globe, she developed an instinctive understanding of material, structure, and fashion history. That foundation now informs every design, resulting in hats that feel intentional, expressive, and unmistakably refined.
Her work spans sculptural statement headpieces, elegant styles for the races, and versatile everyday designs, all united by meticulous craftsmanship and premium materials including silk, sinamay, straw, feathers, and fine wool felt. Each piece is handmade by a skilled team of artisans, ensuring that no two creations are ever quite the same.
That distinctive approach recently found its way onto television screens when Maura Higgins, a standout contestant on the reality competition show The Traitors, wore a Sheriff beret. Higgins, a long-standing contestant and later host of Love Island, appeared in the Lapin Beret in black, a piece that perfectly captures the brand’s ability to blend classic elegance with modern edge.
Maura Higgins – The Traitors, Wearing Lapin Beret, Courtesy of Vivien Sheriff
Crafted from the softest wool felt, the Lapin Beret is a refined, timeless silhouette elevated by a delicate crystal motif. The result is a design that feels both luxurious and effortlessly wearable, equally suited to everyday dressing or a polished, fashion-forward moment on screen. It’s this balance of comfort, sophistication, and personality that has made the style a standout.
Beyond television, Vivien Sheriff’s designs are worn internationally at events where fashion and ceremony intersect, including Royal Ascot, the Kentucky Derby, Cheltenham Festival, the Dubai World Cup, weddings, red carpets, and private luxury occasions. Celebrities, stylists, and discerning clients are drawn to the brand for its ability to communicate character through design.
At its core, Vivien Sheriff is about confidence and self-expression. Her millinery doesn’t simply complete a look; it defines it. Whether through a dramatic statement hat or a perfectly cut beret, each piece is designed to reflect the individuality of the woman wearing it, proof that true style lies in the details.
Lydia Millen- Royal Ascot 2025, Wearing Custom Hat, Courtesy of Vivien Sheriff
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