As one celebration of a fast-fashion/designer collaboration commences—think Kenzo x H&M—news of another breaks! Designer, singer, style icon, and total power mom Victoria Beckham is making her designs accessible to a wider audience with a limited-edition collection of affordable clothing and accessories for women and children in an exclusive partnership with Target this Spring. The designs will reflect the essence of the Victoria, Victoria Beckham line, including original designs and inspiration from her iconic silhouettes, while also being influenced by Beckham’s everyday life. “Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” said Beckham in a statement. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include children’s wear for the first time.”
The collaboration, which will feature 200 items—think dresses, rompers, and playful tops for women, with corresponding styles for tots in soft pastels, bright pops of color, and pretty spring prints—will range in price from $6 to $70, with most items under $40. The line will be offered in sizes XS-3X for women and NB-XL for girls, toddler, and baby.
“Victoria Beckham is synonymous with impeccable style, and she’s known around the globe for her distinct point of view as a designer,” said Mark Tritton, executive vice president and chief merchandising officer of Target. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years, and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”