Versace Heads to the Kentucky Countryside for Spring/Summer Campaign

by Eddie Roche

Versace’s on the road again! Images of the house’s Spring/Summer campaign were released today, and their latest American adventure took them to the Kentucky countryside where Bruce Weber shot Edie Campbell, Anna Ewers, and a cast of unidentified horses. (Please note Campbell balancing on a horse’s back in the same flowing nylon parka she wore to open the SS17 show. The DNA mod is an equestrian and owns a horse named Dolly.) Donatella Versace, who was in New York City last week promoting her new book, was the mastermind behind concept, which also features Daily fave Mitchell Slaggert, Simon Nessman, and musician Jake Lahrman.

“Creating the visual campaign for Donatella’s new collection has been exciting because it involves nature and horses and freedom,” Weber explained in a press release. “Freedom of choice, freedom of expression and freedom of speech. I think it’s always interesting that fashion can carry messages in a subtle way and make people think about their own lives and how they can make it better.” The shoot was art directed by Sam Shahid with casting by Gwen Walberg and Piergiorgio Del Moro, makeup by James Kaliardos, and hair by Orlando Pita. There’s even a Hollywood connection for this one—Versace shot on the 1,600 acre farm of legendary producer Jerry Bruckheimer. 

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