Unity Underwear Co. by Nikola Maharajh

by DN News Desk

It all started with a joke. Back in 2017, Nikola Maharajh was trying to design funny underwear that he could wear. He didn’t realize that this would become the stepping stone for him to become an entrepreneur that provides people with comfort and design in their intimate wear. “When trying to find how to design the underwear, I stumbled across the fabric I use and wondered why no other company was using this fabric. It was soft, durable, and eco-friendly,” Nikola said. He was testing different brands of underwear and always found something wrong the the fit, fabric, durability or comfort. It took Nikola nearly three years to put together a perfect design that didn’t lack any of those qualities. In 2019, he made a breakthrough. Now, he can proudly say that he’s created a design that boasts eco-friendly material without compromising style and comfort.

Launching A New, Well-Loved Line
Just recently, Unity Underwear Co. launched their new women’s line and received great feedback for the fit, the softness, and overall feel. But even before the launch of their women’s line, the brand’s men’s line received amazing feedback. “We have a nearly 100% rate of switching over customers from the first time they try the underwear. The majority of our customers have gotten more than one order,” Nikola shared. This upcoming year, Unity Underwear Co. is planning to grow its sales for the women’s line to draw as much attention to the product as possible. “We want to grow this line further to offer different fits of women’s underwear. We have numerous other designs we want to release once we gain a big enough women’s customer base,” Nikola said.  He added that he believes that giving the best customer service goes a long way. He takes the time to get proper customer feedback and find out what they like and don’t like. He even helps them make their purchases. “It is very important to listen, take notes, and learn. As a new and a growing company, we want to grow healthily and grow a strong community of people who are always happy with us and our mission,” the founder of Unity Underwear Co. said.

Giving Back To The Community
One of the key selling points of Unity Underwear Co. is its dedication to using eco-friendly materials. Almost everything they use from the fabric to the mailers to the packing tape is eco-friendly. But aside from using material that’s safe for the environment, the brand also has initiatives that benefit others in the community.  Nikola shared that they always try to give some money back to charity. Starting January, Unity Underwear Co. will launch a program that allows each customer to pick which charity they want to donate money to with their purchase.

Visit www.unityunderwear.com for more information or check out their Instagram, Facebook, and Pinterest accounts.

Presented by: DN News Desk

18 comments

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Aman S January 11, 2022 - 1:47 AM

Not surprised to see Unity Underwear here! I am replacing all my underwear for these… definitely the comfiest pair I’ve owned by a long shot!

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Nikola Maharajh January 11, 2022 - 1:48 AM

Nothing beats the bamboo fabric 🙂
Thanks for writing the article.
Hope everyone enjoys their Unity!

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Kass January 11, 2022 - 1:49 AM

Easily my fave underwear. I have 12 pairs at the moment cause they’re so comfy.

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Vivek January 11, 2022 - 1:53 AM

Get one of every colour, you can’t lose with the price, look, and feel of these!

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Sydney D January 11, 2022 - 1:55 AM

They’re so comfy! Can’t get enough !

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Sammie January 11, 2022 - 1:58 AM

Eco-friendly and comfortable. Got them for my boyfriend first while ago. Can’t wait to get some for myself!

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Meadow Romano January 11, 2022 - 2:01 AM

Looks good. Signed up for the 20% off… Will buy myself some as a early Valentine’s Day present 🙂
Thanks!

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Taylor January 11, 2022 - 7:52 AM

The women’s set is the comfiest and best fit I own! I have one in each colour. I also love that the company prioritizes giving back- can’t wait to choose which organization I get to donate to!

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Selena January 11, 2022 - 8:53 AM

I love the consideration for eco-friendly materials and packaging! I wish more businesses would make that switch. Bravo Unity!

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Rudy January 11, 2022 - 10:10 AM

Best underwear I have ever had. I now own 20.
It is just so comfortable

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Jeff DeBrincat January 11, 2022 - 10:27 AM

Unbelievably comfortable! Once I found unity I threw all my old underwear away.

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Ryan golla January 11, 2022 - 11:30 AM

When I tried this underwear for the first time I was in love! I went from being a regular buyer CK undwear and Hugo boss to now just buying Unity underwear. I every color unity has to offer and could say that they are the most comfortable underwear out there!

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Harvey yu January 11, 2022 - 11:52 AM

These are actually the most life changing underwear, not only is it the most comfortable material and fit, but it’s also a fraction of the cost from the big brands. This truly breaks the barrier between high quality and high cost. It’s a MUST buy.

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Jess January 11, 2022 - 12:42 PM

Love the eco-friendly focus of the brand. Tired of all that plastic packaging brands use it’s such a waste. My boyfriend has been wearing these since the beginning and I just got a couple pairs for myself. Thanks Unity!

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Francine Bouchard January 11, 2022 - 12:46 PM

So happy this company exists! This underwear is soft, comfortable, easy wash and made of bamboo which should be used for more products as it’s one of the most renewable sources. So you can feel good IN your underwear and ABOUT your underwear.

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Danielle Anderson January 11, 2022 - 1:02 PM

Lots of positive comments, i’ll have to check these out!
Sounds like they’re really comfy!

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C January 11, 2022 - 2:23 PM

Fantastic! I only buy sustainable products now and this sounds right up my alley.

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Guy January 11, 2022 - 7:46 PM

Comfiest

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