Travis Kelce and His Adorable Pup Mog It Up for Tommy Hilfiger at the Plaza Hotel

Tommy Hilfiger just launched their Fall 2026 campaign starring their latest global brand ambassador, the newly minted Mr. Taylor Swift and three-time Super Bowl champion Travis Kelce.

Shot by photographer Lachlan Bailey, the campaign takes place in and around the iconic Plaza Hotel — former home of Hilfiger himself — and sees Kelce joined by Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony, as well as Tommy and Dee Hilfiger, all wearing their Tommy Hilfiger best and showcasing the brand’s latest takes on the “Prep Made Current” style that is their signature.

“Returning to The Plaza feels like a homecoming,” said Tommy Hilfiger in a Q&A the brand released to accompany the campaign (and which you can read in full below). “The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today. Bringing Travis and this incredible cast together felt like celebrating everything I love about the city—its optimism, charisma and endless sense of possibility.”

Also making an appearance is Kelce and Swift’s new dog, an absolutely adorable, fluffy white Samoyed, the name of which the couple has yet to release publicly.

“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” said Kelce. “There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”

Read Hilfiger’s full Q&A and check out more campaign and behind-the-scene images below. 

Travis Kelce (Lachlan Bailey for Tommy Hilfiger)

What was it like to film the campaign at the Plaza?

Filming at The Plaza felt incredibly meaningful because it’s such an important part of New York’s story – and also my own. You’re right in the heart of Manhattan, surrounded by an energy and spontaneity that define this city. There’s a constant flow of people, creativity and culture. The excitement around the shoot felt very New York. There were crowds gathering outside, paparazzi in Central Park and a real sense that something special was happening. It was one of those uniquely New York moments where everything comes together and you know you are making something memorable.

Travis Kelce (Lachlan Bailey for Tommy Hilfiger)

Talk more about the campaign title, “Only in New York.”

Only in New York is about possibility. It’s a place where you never know who you might run into, and where unforgettable moments happen when you least expect them. That spirit has inspired me ever since I arrived in the city in the 1980s. For this campaign, we wanted to bring that to life by connecting people from different worlds and generations. Seeing old friends like the ultimate Tommy girl Gigi Hadid return alongside current Brand Ambassador JISOO felt like a perfect reflection of that spirit — a celebration of the connections and cultural exchanges that could only happen here.

Travis Kelce (Lachlan Bailey for Tommy Hilfiger)

Tell us about your relationship with The Plaza Hotel.

The Plaza is one of those places that represents the very best of New York. It’s one of those rare places where you can truly feel the history. Generations of cultural icons have passed through its halls from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones. If those walls could talk! This year, the campaign is about bringing F.A.M.E.S — fashion, art, music, entertainment and sport — to life. In many ways, it felt like a modern continuation of The Plaza’s story, bringing together a new generation of cultural voices under one roof and capturing the energy of New York today.

What was it like waking up to views of the New York skyline?

A pinch-me moment. When we first moved in, we would wake up and look straight out over Central Park. There was something incredibly inspiring about starting the day like that.

What was the most memorable room in your private apartment at The Plaza?

The turret. We couldn’t resist contacting Hilary Knight, who illustrated Eloise at the Plaza, the book about the little girl who lived at the hotel. He created a mural of our family playing in Central Park. It was like living in a fairytale.

What was a typical Saturday activity from when you were living at The Plaza?

A morning walk through Central Park with Dee before a delicious breakfast back at the Palm Court.

And your favorite room service order?

Omelet in the morning, burgers and fries for lunch, maybe a Caesar salad for dinner.

Why is Travis the perfect Tommy Hilfiger brand ambassador?

Travis represents a new generation of American icons. He has this amazing cross-generational appeal that attracts people of all ages – from the kids who see him as an icon on the field, to older generations who find him relatable and charismatic. People connect with him because he feels real. That confidence, optimism and authenticity reflect everything we’ve always stood for as a brand.

Travis Kelce, Gigi Hadid (Tommy Hilfiger)

What is your best memory from the campaign shoot?

Seeing the excitement around Travis. There was a real buzz throughout Central Park and around The Plaza—it felt like one of those classic New York moments.

Travis Kelce, JISOO (Tommy Hilfiger)

What three words would you use to describe Travis?

Confident. Charismatic. Superstar.

Frances Tiafoe, Travis Kelce, Carmelo Anthony (Tommy Hilfiger)

What’s special about the Fall Collection?

Fall has always been my favorite season to dress for. There’s a richness that comes with layering pieces together and building a wardrobe around comfort, warmth and versatility. This collection takes some of our most recognizable icons — the cable knit sweater, the rugby, the varsity jacket and classic outerwear — and gives them a fresh perspective. It’s rooted in American prep but designed for the way people dress today.

Travis Kelce, Peggy Gou (Tommy Hilfiger)

What are your favorite pieces from the collection?

The Varsity Jacket is always a standout. It’s a New York classic – a true heritage piece that perfectly captures the spirit of “Prep Made Current”. This season we’ve refined the silhouette and introduced new color combinations that make it feel fresh while staying true to its heritage. I also love the cable knit jumpers and rugbies Travis wears so well. The colorways are bold and warm, reflecting the spirit of the season.