Tommy Hilfiger will be showing menswear on both sides of the pond this season, with events in London and New York. In London, Hilfiger will personally show the new collection to retailers and the press at the Tommy Hilfiger showroom on June 14th, which will be followed by dinner. The collection will then be shown in New York on July 14th in a presentation format, at an off-site showroom that will be built specifically for the presentation.
For New York Fashion Week: Men’s, Hilfiger joins American labels like John Varvatos, Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, and Ovadia & Sons, to name a few, who will also be showing or presenting during the men’s shows in the Big Apple. The sponsors for New York Fashion Week: Men’s include Amazon, DreamWorks, and Shinola. Hilfiger plans to highlight his men’s tailored and underwear collections in both cities, which have been two big category pushes for the brand. Rafael Nadal will be the face for both categories come fall.