Tommy Hilfiger Introduces New Runway Show Concept at New York Fashion Week

by Sydney Sadick

Tommy Hilfiger released more details about his new runway show model, set to debut at New York Fashion Week. #TommyNow, the designer’s first in-season fashion show, will allow consumers to shop the runway collection immediately both at the show, via digital touch-screens, and remotely, through live-stream and social commerce channels like Instagram, Snapchat, Facebook, and Pinterest. The lineup will include the TommyxGigi collection, designed in collaboration with Gigi Hadid, who will open the show wearing the designs.

“#TOMMYNOW is the ultimate expression of my brand philosophy, and the show I have always wanted to present,” said Hilfiger in a press statement. “We are a brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment. Having supermodel and social media icon Gigi Hadid headlining this event will be an unforgettable moment, and I am excited to share it with all our friends and fans around the world on Friday night.”

The show will take place on Friday, September 9 on “Tommy Pier” at South Street Seaport. Stay tuned!


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