Tommy Hilfiger and Gigi Hadid Expand on TommyxGigi Collection

by Ashley Baker


It’s safe to say that the first buy-now-wear-now TommyXGigi collection was a success, because Tommy Hilfiger and Gigi Hadid are continuing their collaboration with a Spring 2017 collection. Naturally, they’ve expanded the partnership to include apparel, footwear, accessories, and fragrance, and they’re inviting consumers to contribute by voting on their favorite styles, which will be unveiled throughout the fall and winter on as well as the brand’s social media channels. The winning pieces will then be produced and sold at Hilfiger’s retailers worldwide in conjunction with the #TOMMYNOW fashion show, which will take place during the February 2017 season of New York Fashion Week.



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