Daily Front Row
  • Home
  • News
    • All Editor picks Hamptons Models

      Join The Daily for an Incredible Fashion Influencer…

      The Daily Media: 25 Moves to Know

      Editor’s Pick: Pologeorgis’ Mink Bag

      Amazon Bails on New York HQ, French Elle…

      Editor’s Pick: Pologeorgis’ Mink Bag

      Editor’s Pick: Pologeorgis’ Knitted Fox Fur Vest

      Editor’s Pick: 111Skin’s Y Theorem Repair Serum

      Editor’s Pick: Guess’ Colorblock Denim Jacket and Matching…

      Ariane Goldman’s Label, Hatch, Will Change the Way…

      Bonvivants Is the Line Helping You Wear Your…

      American Express Partners With The Knot on Wedding…

      Max Bonbrest On the Founding of Her Cult…

      Every Look From the 2018 Victoria’s Secret Fashion…

      14 VS Models Choose the GOAT Victoria’s Secret…

      15 VS Models Name the Men They’d Like…

      Zoë Kravitz Casually Just Announced Her Engagement

  • Chic Report
    • How The Museum at FIT Built One of…

      Test Your Knowledge of the Week’s Top Fashion…

      10 Most Unforgettable Collections of NYFW

      Coterie Buzz: A First Look at Coterie’s New…

      Christian Louboutin Debuts Run Loubi Run With Short…

  • Media
    • The Daily Media: 25 Moves to Know

      4 Next-Generation Media Mavericks

      Michael Clinton on Why Hearst Is Winning the…

      Condé Nast’s Shining Star Adam Rapoport Talks About…

      Pamela Drucker Mann Reveals What’s Going on at…

  • Runway
    • 10 Most Unforgettable Collections of NYFW

      Bibhu Mohapatra Reflects On 10 Years In Business

      Elie Tahari Celebrates 45 Years in Business

      Ingo Wilts Designs a More Approachable and Cohesive…

      Michael Kors Collection Was a New York Disco…

  • Editor picks
    • Editor’s Pick: Pologeorgis’ Mink Bag

      Editor’s Pick: Pologeorgis’ Knitted Fox Fur Vest

      Editor’s Pick: 111Skin’s Y Theorem Repair Serum

      Editor’s Pick: Guess’ Colorblock Denim Jacket and Matching…

      Editor’s Pick: Versace’s Sneaker Collaboration With 2Chainz

Daily Front Row

  • Home
  • News
    • All Editor picks Hamptons Models

      Join The Daily for an Incredible Fashion Influencer…

      The Daily Media: 25 Moves to Know

      Editor’s Pick: Pologeorgis’ Mink Bag

      Amazon Bails on New York HQ, French Elle…

      Editor’s Pick: Pologeorgis’ Mink Bag

      Editor’s Pick: Pologeorgis’ Knitted Fox Fur Vest

      Editor’s Pick: 111Skin’s Y Theorem Repair Serum

      Editor’s Pick: Guess’ Colorblock Denim Jacket and Matching…

      Ariane Goldman’s Label, Hatch, Will Change the Way…

      Bonvivants Is the Line Helping You Wear Your…

      American Express Partners With The Knot on Wedding…

      Max Bonbrest On the Founding of Her Cult…

      Every Look From the 2018 Victoria’s Secret Fashion…

      14 VS Models Choose the GOAT Victoria’s Secret…

      15 VS Models Name the Men They’d Like…

      Zoë Kravitz Casually Just Announced Her Engagement

  • Chic Report
    • How The Museum at FIT Built One of…

      Test Your Knowledge of the Week’s Top Fashion…

      10 Most Unforgettable Collections of NYFW

      Coterie Buzz: A First Look at Coterie’s New…

      Christian Louboutin Debuts Run Loubi Run With Short…

  • Media
    • The Daily Media: 25 Moves to Know

      4 Next-Generation Media Mavericks

      Michael Clinton on Why Hearst Is Winning the…

      Condé Nast’s Shining Star Adam Rapoport Talks About…

      Pamela Drucker Mann Reveals What’s Going on at…

  • Runway
    • 10 Most Unforgettable Collections of NYFW

      Bibhu Mohapatra Reflects On 10 Years In Business

      Elie Tahari Celebrates 45 Years in Business

      Ingo Wilts Designs a More Approachable and Cohesive…

      Michael Kors Collection Was a New York Disco…

  • Editor picks
    • Editor’s Pick: Pologeorgis’ Mink Bag

      Editor’s Pick: Pologeorgis’ Knitted Fox Fur Vest

      Editor’s Pick: 111Skin’s Y Theorem Repair Serum

      Editor’s Pick: Guess’ Colorblock Denim Jacket and Matching…

      Editor’s Pick: Versace’s Sneaker Collaboration With 2Chainz

News

Tommy Fazio's New PROJECT (NYC)

by The Daily Front Row January 23, 2013
written by The Daily Front Row January 23, 2013
(NEW YORK) Seasoned industry vet (and all around good guy) Tommy Fazio has had leadership roles at companies such as Nordstrom, Simon Spurr, and Bergdorf Goodman. Now he’s taken on a new challenge as the president of Project, which winds down their biannual men’s trade show today at Pier 92. Is this the man who will revolutionize trade shows? We’d place our bet on it… BY EDDIE ROCHE 

Congratulations on your newish gig, which kicked off circa October. What’s your plan with Project?
I came into this role with a retailer’s head. I looked at the trade show business to figure out how to make [trade shows] easier for someone like me. I once had to run around New York looking at all the trade shows, after running around New York looking at collections! One of the key initiatives was to acquire ENK and mold together two comprehensive, men’s contemporary businesses. It allows a buyer to come to one location for three days to shop the most extensive menswear brands in the industry in a really fun, cool, and compelling way. 

Given your luxury background, will you be bringing in luxe designers?
We are launching a new show in Las Vegas in February called The Tents at Project, which is an elevated and high tech experience that showcases brands like Billy Reid, Michael Bastian, Todd Snyder, Carlos Campos, Robert Geller, Ian Velardi, and Raleigh Denim. Brands like that were never at Project before; some have never even been to a tradeshow before. 

You’re inviting some of the cool kids to the party…
Yes, I’m not doing this alone! As soon as I got the job, everybody knew I was going to want them to do something. My first thing out of the gate was figuring out how to take Vegas, the biggest platform in the world to show clothes, and add the designers. My entire career has not only been about launching and elevating young talent, but launching some of the biggest designers in the world. After so many years in the industry, you learn what your true passion is. Mine was helping these guys be better in New York, Europe and Japan. 

Where’s the show in Las Vegas going to be?
The Mandalay Bay. I’m building a very extensive tent in the parking lot of the convention center there.

Has Project been one of your biggest challenges of your career?
So far! It’s a different type of challenge. I’ve had some challenges in my career, but this one has been rewarding. The measure of success is how happy the brands and the retailers are. The happier you can make them, the more successful you are.

Why did you bring the show to Pier 92 this year?
The venue is larger because we’re housing both shows in one place now. There’s a novelty about Pier 92: having sunlight at a tradeshow. You can tell people are so happy with the venue because there’s sunlight! I love the Piers. Piers 92 and 94 are great future venues to do fashion shows, too. 

What are the big changes?
It’s cleaning up the way tradeshows do business. Sometimes you go into them and it’s like Vegas. Blinking lights and dancing girls! I’m trying to strip away all that chaos and focus on the communication and commerce of the business. It’s not about how big your booth is or how bright your lights can be. 

Do you want to become the American version of Pitti Uomo?
I don’t like to compare because there’s never going to be another version of Pitti. 

What’s it like working with Tom Florio?
Awesome! I’ve known him for a long time. He comes from a publishing and marketing world, so any idea that I have he can articulate how to market and execute it, which is awesome.

You sound very happy! 
I’m really energized right now because everyone has been so happy and complementary about the changes we’ve made to the show. It’s a super high.

Bergdorf GoodmanLas Vegasnew yorkshow
0 comment
1
FacebookTwitterGoogle +Pinterest
The Daily Front Row

Seating you front row, taking you backstage & catapulting you into the world of fashion. Stalk us on twitter @DailyFrontRow, follow us at FashionWeekDaily.com and always be seated front row.

previous post
Paris Couture: Elie Saab
next post
Links of The Daily

You may also like

Brands Can Now Pay To Be On Vogue Runway,...

6 Fascinating Facts You Never Knew About...

Bergdorf Goodman’s Candy-Coated Holiday Windows Will Give...

How John Galliano Sparked Sally LaPointe’s Interest...

Tommy Hilfiger and Hailey Baldwin — the...

Grace Kelly’s Graddaughter: Coffee Runs at Vogue...

Model Emily DiDonato Balances a Booming Career...

Fabien Baron Is Suing Interview Magazine, Kanye...

SJP Finally Endorsed Cynthia Nixon for Governor...

THE DAILY IN PRINT

THE DAILY IN PRINT

FASHION MEDIA AWARDS

FASHION MEDIA AWARDS

Keep in touch

Facebook Twitter Google + Instagram Pinterest Youtube Bloglovin Snapchat Ok RSS

Advertising


JOIN OUR NEWSLETTER

GET OUR HAUTEST STORIES DELIVERED TO YOUR INBOX!

Advertising



TEST YOUR FASHION KNOWLEDGE

Editor Pick

Editor Pick

Got Tips?

HTML tutorial

Related Posts

  • Brands Can Now Pay To Be On Vogue Runway, YSL’s Emotional Farewell

  • 6 Fascinating Facts You Never Knew About Bergdorf Goodman’s Fabulous Holiday Windows

  • Bergdorf Goodman’s Candy-Coated Holiday Windows Will Give You Life

  • How John Galliano Sparked Sally LaPointe’s Interest in Fashion

  • Tommy Hilfiger and Hailey Baldwin — the Feeling Is Mutual

About Us

DFR

Since its inception in 2003, The Daily Front Row and fashionweekdaily.com have been speaking directly to fashion's A-list insiders wherever they are—the front rows and runways of Fashion Week, the backyards of their Hamptons summer homes, their New York abodes, and their chicest travel destinations. The Daily is the only multichannel media brand that legitimately influences the influencers, 365 days a year. Experts agree: “You haven’t really made it in fashion until you’ve made it into The Daily!”

Popular This Month

  • 1

    Acne Studios Teams Up With Fjällräven For the Ultimate Swedish Collab

  • 2

    Haute Looks From The 2014 CFDA Awards Red Carpet

  • 3

    Stacy Martin on Being the Face of Miu Miu’s First Fragrance Campaign

Advertising

Newsletter

GET OUR HAUTEST STORIES DELIVERED TO YOUR INBOX!

  • Facebook
  • Twitter
  • Google +
  • Instagram
  • Pinterest
  • Youtube
  • Ok
  • RSS
  • ABOUT US
  • DAILY IN PRINT
  • MEDIA KIT
  • LEGAL INFORMATION
  • RSS FEED

@2018 - Daily Front Row. All Right Reserved.


Back To Top