The News From Calvin Klein HQ Keeps On Coming

by Eddie Roche
Calvin Klein

The intel from Calvin HQ keeps hitting our inbox, but since this involves Lara Stone and Matthew Terry, we’ll keep writing. Mert Alas & Marcus Piggott shot the mods for their Fall 2014 campaign for Calvin Klein Jeans and Calvin Klein Underwear brands. Look for the campaign to roll out in September, which will first exclusively feature Stone, with images of the duo together coming your way in October. Stone has been working with the Calvin folks since walking with them for their Spring 2007 show and has been the face of several campaigns for the brand since 2010. Terry is the current face of their DARK OBSESSION for men fragrance and made a splash (and rocked our world) appearing in a Calvin Klein underwear commercial during the Super Bowl in 2013, where even Maria Shriver took to Twitter to comment on the Pennsylvania native. The brand also announces an update to their successful #mycalvin social media campaign, which launched in February 2014 and has seen thousand of image posts using the hash tag, engaging over 6 million eyes and reaching over 200 million fans. This fall, they’re asking users to hashtag #mycalvins when they’re wearing their Calvin Klein Jeans. The hash tag will now be featured prominently on print, digital and outdoor advertising executions as well as in-store, on hang tags and at point of sale. Yesterday the brand revealed the first images of Kate Moss‘ sister Lottie Moss, who is appearing in ads for their capsule collection with, shot by Richard Avedon’s grandson Michael Avedon. #busybeavers


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