Mark your cals and take notes: Atlanta Apparel is back from April 13-17. The all-encompassing fashion and lifestyle discovery event is taking on a whole new guise—which you can read more about here— and a fitting new logo and tagline: Connecting Culture & Commerce. With that positivity and forward-facing trajectory in mind, The Daily asked some of the major designers showing at the event about their hopes, dreams, and goals for 2021.
Nicole Miller
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What are your hopes for the remainder of 2021?
I hope the pandemic is past us for good! Spring sales are strong and we hope this continues. There is tremendous demand for dresses now—which I think will keep going through the fall!
What’s your biggest goal for 2021?
Expanding our knitwear and casual business, which stayed strong through last year. Our casual and active collections debuted early last year and ended up being our strength through the whole year. Even though dresses are back for us in a big way, I want to make sure this line keeps growing.
What are you most looking forward to doing again for the first time?
I was so looking forward to traveling again, since I have not been anywhere in a year. Now I am actually on my first trip in the Bahamas at a fantastic little island called Kamalame Cay. I’m so happy to get away for a brief respite!
See looks from Nicole Miller Fall ’21 below:
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
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- Nicole Miller Fall ’21 (Courtesy)
Amanda Uprichard
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What are your hopes for the remainder of 2021?
That everyone can be healthy and happy. Hopefully more and more people will be able to receive the vaccine, businesses will start to recover, and a new period of positivity and hope can start to happen.
What’s your biggest personal goal for 2021?
To be mindful of all the personal growth and insight that happened to me because of COVID. It took a pandemic to shake me up! I was forced to slow down, and take it slow, and look at life from a different perspective.
What’s your professional goal for 2021?
To grow our DTC business! We are doing really well in this area and looking forward to more growth this year!
What are you most looking forward to doing again for the first time?
Being on a hot, sweaty, crowded and loud dance floor, dancing the night away with friends.
See looks from Amanda Uprichard Fall ’21 below:
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- Amanda Uprichard Fall ’21 (Courtesy)
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- Amanda Uprichard Fall ’21 (Courtesy)
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- Amanda Uprichard Fall ’21 (Courtesy)
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- Amanda Uprichard Fall ’21 (Courtesy)
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- Amanda Uprichard Fall ’21 (Courtesy)
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- Amanda Uprichard Fall ’21 (Courtesy)
Carly Burnett, co-founder and creative director of TKEES
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What are your hopes for the remainder of 2021?
I have several hopes for the remainder of the year. Of course, I hope, like so many others, that we (as a collective) can continue to persevere and make the positive changes we all want to see and experience in the world. There’s no doubt that working remotely has its challenges, but my hope is that we can all think a little more positively and continue to lift each other up.
What’s your biggest goal for 2021?
My goal for our business is continued growth and momentum. We’re launching so many new products and are rapidly evolving as a brand. It’s been an incredible journey and I’m excited to see what the remainder of the year has in store for TKEES. On a more personal note, my goal is find creative (and safe) ways for in-person meet ups with my team this spring and summer. We have a tight knit group here at TKEES, and I know everyone’s missing the in-person interactions.
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What are you most looking forward to doing again for the first time?
Launching new categories. Until recently, we focused only on one category—footwear. It was only within the last year that we launched apparel. Since our clothing launch, the feedback has been overwhelming positive. It’s been difficult to keep our clothing items in stock. I’m excited to see how our current and future customers react to what we have in the pipeline for the remainder of the year and beyond.
Shoshanna Gruss, founder of Shoshanna
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What are your hopes for the remainder of 2021?
My hope is for a sense of normalcy for everyone! It feels like we are moving in that direction, and it feels good! This past year made us all feel so helpless, and has shown us how much work we need to do as a society to be better, in every way. Now that I have the vaccine, I feel like I can be a tiny part of the solution, and help our world heal and get back on track.
What’s your biggest goal for 2021?
My biggest goal for 2021 and beyond is to be better than we were before. Not just to get back on track, but a better track. I think sitting, listening, and reading everything from this past year has made me understand that everything we do must contribute to a better world. Not just for my children, but for my children’s great grandchildren. We must think about what we are doing on a more long distance scale, and less about just tomorrow. We have been working on sustainability for the last few years, and it has become more important to us as a company. Almost our entire swim collection has been made from recycled fabrics. We have always been a tight and clean business, with almost no waste in any category. My commitment to that is even stronger; I feel so good about the clothes we make. My initial concept 22 years ago was to build a brand that was inclusive and celebratory of more women and sizes, and it seems like the world is finally catching up to that idea.
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What are you most looking forward to doing again for the first time?
Dining out regularly and supporting New York’s restaurants that were hit the hardest! While I did more than my fair share of takeout and delivery over the past year… it’s just not the same experience. My calendar is filled with reservations for the next six weeks; my next is Mr. Chow’s for my daughters 16th birthday—I can not wait! And DANCING in a crowd to a DJ!!!!
Saima Chowdhury, founder and CEO of Grey State Apparel
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What are your hopes for the remainder of 2021?
My hope is to get back to some form of normalcy and that our friends, families, and communities can have good health.
What’s your biggest goal for 2021?
We launched our Wellness Collection in February and are excited to take it to the next level with fashion pieces. Our collection uses three innovative fabric blends—Milk Modal which adds hydration, Cotton Collagen which provides anti-aging benefits, and Micromodal which is made from 100% biodegradable Lenzing® fibers that nurture your body all day long. We’ve truly created self-care you can wear!
What are you most looking forward to doing again for the first time?
I’m looking forward to so many things—hugging, traveling, concerts…the list goes on!
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