This week’s issue of Adweek is all about women, and the cover story features Cosmopolitan EIC Joanna Coles in convo with Morning Joe co-host Mika Brzezinski, Sarah Hofstetter, CEO of digital marketing agency 360i, Nancy Reyes, the managing director of Goodby, Silverstein & Partners, and Nadja Bellan-White, senior partner and managing director of Ogilvy & Mather. The fascinating chat touched upon oodles of topics, and Coles weighed in on Photoshopping in the pages of glossies. First lesson: if you skip the retouching, expect a whole lot of incredulity: “…the funny thing is, when I was at Marie Claire, we did a cover and whole shoot with Jessica Simpson with no makeup. We didn’t retouch it. Nobody believed us. You cannot win at this game,” Coles said. But the editrix is perfectly OK getting in on some Photoshop action herself…
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