For Alala’s latest campaign, the activewear brand steered clear from featuring a traditional actor, model, or influencer. Instead, founder Denise Lee tapped 90-year-old Upper…
Tag:
Fitness News
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Equinox continues its “Commit to Something” campaign by once again enlisting photog Steven Klein to capture the fitness brand’s mantra. This year, the theme…
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Following up on its “Power of She” platform that launched in April 2016, Athleta released a series of videos to promote the…
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Attention snow bunnies: SoulCycle and smartwater are hitting the slopes this winter with the first 12-day SoulCycle pop-up experience in Aspen,…
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The season has arrived, and there are so many things to discuss. Will East Hampton’s new rental registry mean the…
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Fitness experts and co-founders of Tone It Up—the health lifestyle brand that reaches over 5 million women worldwide—Karena Dawn and Katrina Scott are launching…
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SoulCycle mania might soon be spreading nationwide and overseas. The cult spin class has been a phenomenon since it was founded in…
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Barry’s Bootcamp, which we know you know by now, just opened their 16th spot with the latest offering in Manhattan’s NoHo…