For Alala’s latest campaign, the activewear brand steered clear from featuring a traditional actor, model, or influencer. Instead, founder Denise Lee tapped 90-year-old Upper …
Tag:
Fitness News
-
-
Equinox continues its “Commit to Something” campaign by once again enlisting photog Steven Klein to capture the fitness brand’s mantra. This year, the theme …
-
Following up on its “Power of She” platform that launched in April 2016, Athleta released a series of videos to promote the …
-
Attention snow bunnies: SoulCycle and smartwater are hitting the slopes this winter with the first 12-day SoulCycle pop-up experience in Aspen, …
-
The season has arrived, and there are so many things to discuss. Will East Hampton’s new rental registry mean the …
-
Fitness experts and co-founders of Tone It Up—the health lifestyle brand that reaches over 5 million women worldwide—Karena Dawn and Katrina Scott are launching …
-
SoulCycle mania might soon be spreading nationwide and overseas. The cult spin class has been a phenomenon since it was founded in …
-
Barry’s Bootcamp, which we know you know by now, just opened their 16th spot with the latest offering in Manhattan’s NoHo …