Darren Criss

It was a sea of selfies at Paper magazine’s invite-only Art Basel dinner for Kim Kardashian and the now infamous…

It was a sea of selfies at Paper magazine, DKNY and Sprout by HP’s invite-only Art Basel dinner for Kim…

We recently filled you in on singer Darren Criss getting into the beauty biz with The Motley and now he’s promoting their debut cologne, Atlas, with some Gleek-worthy shots for his new venture. “It’s safe to say my first scents were random freebies I’d get at the mall, but it takes a lot of failures to reach success,” he tells PEOPLE.

Glee dreamboat, Darren Criss is getting into the skincare biz. In a recent interview with The New York Times the 26-year-old talked to Eric Wilson about a men’s grooming company, The Motley, in which he has become and investor.