Last night Superga celebrated its collaboration with Spanish-American artist Domingo Zapata at the Mercer Hotel in Soho. Owner Steve Madden also joined to toast the new collection. “I’m a huge fan of his,” said Madden. “I own several of his pieces. His art makes me happy, and I want to bring that happy feeling to my customers.” The shoes were inspired by Madden’s favorite Zapata works, like his murals inspired by his panda series and floral pieces.
Guests who attended were greeted with their own pair of white glow-in-the-dark sneakers upon arrival. Once inside Submercer, guests were able to customize their Supergas with paint splatter at a spin art station. Once the shoes dried, they were presented to each guest—literally—on silver platters. What’s not to love about that? Meanwhile, burlesque dancers performed around the crowd throughout the night.
It’s not Zapata’s first designer collaboration: The artist’s first dip into the fashion world was in May when he designed prints for Alice + Olivia. But this time around, the collaboration hit a bit closer to home. “I had Superga all my life growing up in Spain,” said Zapata. Next up for the artist is the requisite jaunt to Miami for Art Basel. “I’m crazy about Miami and so excited to show with my friend Adrien Brody.” After that, you can find Zapata in Aspen for his show at the Cha Cha gallery on December 27.
The shoes are available now at Superga stores in New York and San Francisco and online at Superga-USA.com.