Stella Maxwell Stars in Happy Socks Campaign

Happy Socks, the Swedish retailer known for selling colorful socks for men, women, and kids, has just launched its Fall/Winter 2016 campaign starring mega model Stella Maxwell. Legendary photographer Ellen von Unwerth—who started out working as a model—shot the campaign. The images (and video, which also features Eva Doll) show a whimsical and playful side to Stella, who wears polka-dot bows in her hair and pairs patterned happy socks with pink pumps. “We’re glad to be working with strong and colorful women,” said Happy Socks founder and CEO Mikael Soderlindh. “That goes in line with the Happy Socks concept!”