Sonia Rykiel’s Spring 2015 Campaign: A Total Sister Act

by Dena Silver

SR_SS15_04Julie de Libran‘s first collection chez Parisian label Sonia Rykiel was touted as a big hit in September. So how did the first ad campaign released under the artistic director’s supervision turn out? It’s equally as chic. Starring Georgia May Jagger and her big sis Elizabeth Jagger, these rock royalty heiresses took to the streets of the Left Bank for the shots. Why did the label opt for the Jagger gals? “We had the Jagger sisters for the show. I loved the energy that passed between them, and their individual beauty so equal yet so unalike. Their mother [also] walked for Sonia Rykiel,” de Libran said in a statement. Bedecked in striped fur, languid gowns, and various hues of army green, the Jagger sisters have definitely nailed that Parisian je ne sais quoi we’re all pining for…

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