In a fast-paced and deadline-driven industry, Kym Wollner and her brother Brandon have emerged as a true powerhouse. As a co-founder of a prominent LED wall rental company, “What You Want Productions,” based in Los Angeles, Kym’s passion for her craft and dedication to delivering exceptional experiences fuels their company to stand out from the rest.
How things started
Kym’s adventure in the industry began in 2007 when her company started as DJs providing audio equipment for desert raves, backyard parties, and clubs. During this time, her brother noticed the lackluster quality of visuals at a San Bernandino event, sparking their venture into the visual aspect of events. However, the transition to working with LED screens truly ignited their passion for stunning visual displays.
“We find ourselves facing a challenging situation,” Kym explains. “While some companies have the means to afford their own LED walls, we strive to set ourselves apart and establish our brand as the go-to rental service by providing added value to just having a LED wall.”
Standing out from the noise
To achieve this, Kym and her team understand the importance of visibility. In an age when potential clients rely heavily on search engines and social media presence, the team recognizes the need to optimize their online presence. Through meticulous SEO strategies and focusing on enhancing their Google visibility, they aim to become the top choice for LED wall rentals across the US.
Beyond their LED screen rental services, Kym’s company offers impressive graphic work for casinos, including creating captivating visuals for LED screens above slot machines. These engagements often lead to repeat business, establishing them as a trusted maintenance, repair, and content creation provider.
LED wall installations remain the company’s most lucrative offering, often opening doors to additional business opportunities. Clients who experience their expertise in LED walls frequently inquire about audio and graphics services, fostering a mutually beneficial relationship that drives growth. “We also strive to elevate all events with innovative features,” Kym explains enthusiastically. “Our LED screens allow guests to immerse themselves in another world or themed environment, taking their event experience to a whole new level.”
“Visuals possess a unique ability to convey emotions and tell stories,” she says. “Whether it’s a wedding, a party, or a corporate event, we strive to make it effortless for people to bring their vision to life and provide an escape from the daily grind. It’s about creating someone’s most unforgettable night.”
Kym takes pride in representing the few female technicians in an industry predominantly dominated by men. She has become a respected figure through her dedication, expertise, and commitment to building solid client relationships. What sets Kym and her team apart is the rental of LED walls and the exceptional care, dedication, and personalized approach they bring to their work.
“Anyone can rent an LED wall, but we go the extra mile to ensure our client’s vision comes to life.” Adaptability is another strength that distinguishes Kym’s vision for her company. While some clients provide content for LED screens, they also offer complete production services, creating visuals from scratch.
The recent pandemic presented unique challenges, but Kym’s company swiftly adapted to the new normal. They utilized their LED wall as a background for virtual events, ensuring a smooth transition to live streaming. They make it their mission to work closely with clients to understand their requirements and provide mock-ups to offer a glimpse of the final result.
Throughout her journey in the industry, Kym has had the opportunity to collaborate with renowned studios such as Sony, Disney, CBS, Warner Brothers, and Paramount. These experiences have further solidified her expertise and provided opportunities to work on exciting projects. She recalls the thrill of being part of Ghostbusters Day at Sony Studios, where her company’s outdoor LED screens enhanced the immersive experience for attendees.
As the LED wall rental industry evolves, Kym Wollner remains at the forefront, breaking barriers and unleashing creativity. Her dedication, expertise, and commitment to delivering unforgettable experiences paved the way for a more inclusive and diverse industry. Through her company’s exceptional services, Kym turns visions into reality, one LED screen at a time.
Presented by: Ascend Agency