Saks Fifth Avenue Unveils #SaksAtTheShows

by Paige Reddinger

Fashion illustrator Blair Breitenstein is collaborating with Saks Fifth Avenue on their #SaksAtTheShows campaign this season. For each New York, London, Milan, and Paris, Breitenstein will bring Saks Fifth Avenue’s four models for their Spring beauty catalog, Jet Set Beauty, to life through illustrations as they go through fashion week. Saks collaborated with hscusa.tv to bring the watercolor drawings to life. “Our goal for this campaign is to create a cinematic point-of-view of the Fashion Week experience from the Saks lens,” said Saks Fifth Avenue director of social media, Qianna Smith in a press statement. As for the beauty looks? The New York “jet set” girl will exemplify a boho look, the London girl will be defined by mater-class facial contouring, the Milan girl by “Molto Glamour” beauty, and the Parisian girl will be pastel pretty as she meets with Saks Fifth Avenue president Marigay McKee to peruse the must-have looks of the season. Check it out @saks and #SaksAtTheShows, below are the dates for each city. Happy Fall 2015!

#NYFW: Thursday, February 12

#LFW:    Friday, February 20

#MFW:    Wednesday, February 25

#PFW:    Thursday, March 5

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