Hard to think of Spring on a gloomy day in Manhattan, but Rihanna gives us a little hope with the just-released images of her Balmain campaign. Inez van Lamsweerde and Vinoodh Matadin shot RiRi last month in Manhattan, with creative direction by Franck Durand and styling by Mel Ottenberg. How does Balmain’s creative director Olivier Rousteing feel about this? “Dreams do come true,” Rousteing says. “When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” Like she’s the only girl in the woooorld. Now there’s an endorsement.