Rihanna debuted her much-anticipated collection for Puma last night to a very hyped-up crowd at a venue on Wall Street. The FentyxPuma collection (by Rihanna a.k.a Robyn Fenty) is slated to drop in stores in October, and we hear the prices will be relatively affordable (in the $160 to $190 range) with the exception of the fur pieces, which will be a bit pricier, naturally. From the looks of it, Rihanna took this collection pretty seriously—fabrics were sourced in Italy and Japan—and we hear she was involved in the process every step of the way…and you can tell. Each piece that went down the runway felt distinctly Rihanna, which is to say that everything felt high-end, sexy, and ultra-cool with a heavy dose of street appeal. The show was styled to perfection by Tom Van Dorpe, and Rihanna created the clothing with Melissa Battifarano (better known as Mel B, to some), a Puma alum who was brought back on board specifically for this collection.
Backstage Naomi Campbell and Foxy Brown toasted Rihanna for her collection and the front row included everyone from Jeremy Scott, Ne-Yo, and Pete Wentz to Wale, Sofia Richie, and Chris Rock. After the show, the crowd was invited on stage where champagne was served. But despite the fanfare, the one thing that emanated from this collection (on top of the cool-factor) was the feeling that FentyxPuma is going to sell like crazy, and not only because of the celebrity component…although that surely helps, too.