Rent the Runway Valued at $1 Billion, Levi’s Trades at $22 Per Share

by Aria Darcella
Rent the Runway Levi's

Read today’s dose of chic intel right here…

Rent the Runway Is Now Valued at $1 Billion (Fortune)
Rent the Runway is the latest startup to hit “unicorn” status — meaning it is now valued at $1 billion. The new valuation is thanks to the company raising $125 million in order to expand it’s unlimited rental subscriptions. Earlier this month Rent the Runway announced a partnership with West Elm to include soft homewares in its rental offerings.

“Today, my first baby @renttherunway has become a unicorn — we’ve raised our largest round to date valuing the company at $1B,” Jenn Hyman, co-founder and CEO, wrote on Instagram. “We’ve pioneered a dynamic form of ownership, and I’m convinced that we’re at the very beginning of our journey… I’m proud that we’re founded by, led by and inspired by women.”


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Amazon Refuses to Promote Products It Takes a Loss On (CNBC)
Amazon is blocking ads for products it can’t make a profit off of. If the item costs less than the retailer pays to store and ship, it will not allow vendors to promote it. “Amazon is trying to be much more profitable than they were in the past,” Joe Hansen, CEO of Buy Box Experts (which helps companies sell on Amazon) told CNBC. “But this policy shows there’s bias in Amazon’s ad service, even though it says it’s an open advertising platform.”

Levi’s IPO Opens 30% Higher Than Originally Projected (Business of Fashion)
Levi’s entry onto the New York Stock Exchange was a massive success, even beating Levi’s own expectations. The brand’s IPO opened with a trading price of $22 per share. The company now has a market value of $8 billion — well above its initial projection of $6.17 billion.



Anna Wintour Joined the CFDA’s Effort to Woo Tom Ford (NY Times)
Tom Ford was recently appointed chairman of the CFDA. While he has said in multiple interviews that he took the position out of a sense of “duty,” he recently revealed to the New York Times that he was courted before he accepted. “Diane [von Furstenberg] approached me and then Anna [Wintour] approached me and then Steven [Kolb, CEO of the CFDA] approached me and then Diane approached me and then Anna approached me and then Steven approached me,” he said. The group effort paid off!

Tom Ford (Shutterstock)

Bloomingdale’s Unveils Revamped Women’s Shopping Floors
Bloomingdale’s has given its 59th street flagship a makeover. The department store has completely renovated its 2nd and 3rd floors. The levels house a number of contemporary brands, and are connected by a new, bleacher-style staircase. Upgrades include beauty outposts placed throughout the floors, and a charging station for phones. Additionally in April the second floor will see the opening of Studio 59 (an “interactive content creation hub”) and The Bar at Studio 59, a cocktail lounge.

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