Redken Partners With Prête Beauty App

by Taylor Harris

The on-demand blowout app Prête is teaming up with haircare giant Redken to offer a new luxe add-on treatment.

Starting tomorrow, customers will be able to add Redken’s Shades EQ Clear Gloss treatment to their blowout for only $35 when booking with Prête — the mobile app that pairs customers with high-end salons for blowout services. The Shades EQ Clear Gloss treatment is typically only offered in salons. It is a potent, demi-permanant gloss that adds high-impact shine and phenomenal conditioning. The formula is infused with wheat amino acids to get strands ultra-shiny and plump. After being shampooed, customers are glazed for twenty minutes before their hair is rinsed. The treatment lasts for approximately six to eight shampoos.


“When launching Prête, it was always in my vision to provide amazing services for salons as well as customers,” said Nina Ojeda, Prête’s chief executive officer and founder. “Through this partnership with Redken, we are not only excited to add an amazing service to each blowout, but also provide salons with more tools to grow. I am confident that women across our markets and beyond will never feel the same way about hair color or blowouts once they’ve tried Redkens clear Gloss EQ.”

“We all know that a blowout is a great way to update your style,” added Aditi Sharma, assistant vice president of integrated marketing communications of Redken 5th Avenue. “With the addition of the Redken Shades EQ Gloss Service, clients can experience both a polished style and freshened-up color for a mini, in-salon makeover in under an hour. From toning strands to just a boost of shine, all clients can benefit from adding Redken Shades EQ to their blowout.”

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