Rebecca Minkoff is opening a pop-up shop in the Meatpacking district for the holidays. The store, located at 427 West 14th Street, opened its doors today and will be open through December 22nd. She’s getting in on the Black Friday act with a tiered promotion on all styles: spend $200, get 20 percent off; spend $400, get 25 percent off; spend $600, get 30 percent off. Students get a 10% discount with a vaild school ID. They’ll also be a “selfie station”, where customers are encouraged to take pictures and post them on Instagram with hashtag #timetoshine. Clearly selfie’s world domination shows no sign of slowing down.