Ralph Lauren Collection Heads to the French Riviera for its Spring 2016 Campaign

by Sydney Sadick
Ralph Lauren
Ralph Lauren

Ralph Lauren

If you’re like us, we’re already thinking about our next getaway to somewhere warm and fabulous. Ralph Lauren Collection’s Spring 2016 campaign has put us in that mindset, thanks to the French Riviera as its backdrop and inspiration for its latest women’s collection.

“It has a romantic rusticity, as well as a sleek and luxurious sportiness that represents to me both the cool insouciance and understated style of the women who inspire me,” said Ralph Lauren. The tony aura of the campaign shoot didn’t stop at chartering a yacht: think an elegant evening poolside party and a beautiful beach home, too.

The nautical black-and-white ad was shot, once again, by Bruce Weber and brought together a cast of both new and favorite faces, including model Sanne Vloet, while paying homage to the quintessential Ralph Lauren lifestyle that spans generations.





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