Downtown doyenne Rachel Comey is hitting the East End with a new retail partnership, thanks to Montauk’s Surf Lodge. The designer is expected to open a shop-in-shop July 12-14 and July 19-21, housing RC swim, coverups, sandals, bags, and accessories. Plus, watch out for Rachel Comey x The Surf Lodge, the hospitality brand’s first in-house collection featuring casual, limited-edition tees and sweatshirts for men and women. The beachy collab will be sold at The Surf Lodge as well as on RachelComey.com beginning Memorial Day Weekend.
How did you hook up with The Surf Lodge, Rachel?
We were brainstorming a great place to experiment with retail as we’re aiming to open a flagship at some point in the future. And we were thinking of our new swim collection and where it would find its best audience. Naturally, we thought of the Hamptons during July and The Surf Lodge is the focal point of quintessential weekend fun!
Where else will we find you this summer, besides the Lodge?
Probably The Poles or The Hideaway.
Where would we never catch you?
Having a fancy dinner out!
How “Hamptons” are you on a scale of one to ten?
Pretty low! I spend most of my time on the North Fork. But high on the charts if you consider both forks since I try to go out every weekend.
What other surprises do you have in store this season?
We have special items for sale that will only be available at The Surf Lodge. We have a collaboration going with Sunsail Cabanas for custom sunglasses to shield you against the hot Montauk sun, and we have made some beach blankets from our original textiles.
Describe Montauk in one word.