Queer Eye Inks Merchandising and Licensing Deal With IMG

by Charles Manning

Scout Productions Inc. — the production company behind Queer Eye — has chosen IMG as the exclusive global merchandise and licensing representative for the Netflix original series.

The new multi-year partnership will see IMG and Queer Eye build a licensing program of products, experiences and collaborations focused around the core areas addressed in the show, including fashion and accessories, home design and décor, health, beauty and grooming, food and wine, and culture and travel.

“We know from the passionate audience viewing and the voracious appetite for Queer Eye in social media, that the fans are longing for more ways to interact with the show,” said David Collins, Scout’s Co-Founder and Queer Eye creator, in a statement. “IMG has a vision in line with ours, not just to make products, but to build this brand in a powerful way. We could not be more excited to begin this journey with them.”

Gary Krakower, Vice President of Licensing at IMG, said: “We’re very excited to be working with Scout Productions on Queer Eye. There is huge demand from the series’ passionate and growing fan-base for new, interactive ways to engage with the brand. This, combined with the show’s authentic storylines and unique ability to be as accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing program. We can’t wait to get started!”

Neither can the rest of us!

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