Campaign Watch: Pyper America Smith & Werner Schreyer for Tatras

by Eddie Roche

Pyper America Smith (that’s Lucky Blue’s sis) and DNA mod Werner Schreyer (we have no intel on his siblings) star in the Tatras Fall/Winter campaign. The Japanese/Italian brand (that’s Japanese design and Italian quality, for the record) of high-end down jackets for men and women turned to photographer Yuri Catania for its first major launch in the States. In the brand’s relatively short time in front of Americans, it’s already been worn by Sarah Jessica Parker, Olivia Wilde, Bobby Cannavale, and Jaime King. Your turn.

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