Dropping a makeup collection is just about the hottest thing you can do right now. So is collaborating on a fashionable athleisure collection with a major sportswear brand. Well get ready, because these two trendy worlds are about to collide. Puma and Maybelline New York have come together to create a high-performance makeup collection that can withstand even the toughest of workouts.
The 12-piece collection was developed with long-wear technology, and features a smudge-proof mascara, a metallic highlighter, and new limited-edition lip shades. Additionally, Maybelline is launching two new duo sticks — a metallic eye stick, and a glossy face stick.
“Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally,” said Trisha Ayyagari, deputy general manager of Maybelline. “She’s always on the go, never settles and needs high performance products that keep up with her grind. The PUMA x Maybelline Collection was created to do just that.”
It turns out the partnership isn’t entirely out of left field. The two brands have one thing — actually, person — in common: Adriana Lima. The model is an ambassador for both labels, making her the perfect face to front this special campaign. “This collection is perfect for women who are always on-the-go,” she mused. “Everything is multi-functional, and all of the products are packaged in these great compacts.”
The Puma x Maybelline collection will be available online in February.