The Prabal Gurung and Pokémon Connection

by Sydney Sadick

The designer and media franchise are teaming up for a nine-piece capsule collection called Prabal Gurung x Pokémon, which is available exclusively at Jeffrey’s New York today and is inspired by the textures, silhouettes, and vibrant colors of Pikachu, Jigglypuff, Squirtle, Bulbasaur, and Charmander—aka five iconic Pokémon creatures. “The Prabal Gurung customer is always a strong, passionate, global, and modern woman. With this collection, we engage a younger clientele who still embraces our elevated sense of style,” the designer said in a statement. “Working with the Pokémon brand provided a fun and whimsical opportunity to be able to have a conversation with this youthful customer.”

Pieces show signature details of both Gurung and Pokémon throughout, including the crisp white pencil skirt with subtle silhouettes of Pokémon characters, and the cropped off-the-shoulder sweater inspired by Jigglypuff’s bubblegum pink hue. “Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection,” said Karen Eggleston, senior manager, Licensing, The Pokémon Company International, in a press release. “We’re thrilled to team up with him for this collaboration during our 20-year celebration as Pokémon builds its fashion program and the ways in which its millions of fans can express their love for the brand.”

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