Wake up! Oh, no, we’re not dreaming—INTERMIX’s Dream Closet for Holiday is actually real life. Now activated at the multi-brand retailer’s Meatpacking boutique, the Dream Closet is everything a fashion girl could wish for, realized: an Instagrammable content moment with the hautest offering of dancefloor-ready accessories, cozy outerwear, chic ready to wear and more from buzzy and established brands alike. And to celebrate, team INTERMIX welcomed some of New York’s most stylish to come for a cocktail, hop in the interactive Barbie-esque toy box, and see what’s trending for the party season.
To celebrate the launch, guests sipped on Casa Del Sol tequila and enjoyed music by Pamela Tick as they tried on sparklers from Stephanie Gottlieb for size. Among the brands featured in the Dream Closet—which is also shoppable online—are Aje, Jimmy Choo, Baobab, Gauge 81, Acler, Self-Portrait, Amina Muaddi, and Isabel Marant. (Our mental wishlist is well and truly underway after last night’s kickoff event.)
Among those who upped the ante and donned their finest to join the fun were Christine Quinn, Kate Bock, Kelsey Merritt, Jacquelyn Jablonski, TINX, Zanna Roberts Rassi, Brooks Nader, Jessica Wang, Sai de Silva, and many more.
Ps. From October 22–November 6, the Dream Closet will be taking over INTERMIX’s Meatpacking Annex at 810 Washington St. in NYC. During the weekends, there will be rotating activations from 12-5PM, which include a pop-up shop by fine jewelry brand Stephanie Gottlieb, hand-drawn portraits by artist Deanna First, a Sugarfina candy bar, and complimentary hot chocolate. The schedule is below….see you there!
Saturday & Sunday, October 22-23: Stephanie Gottlieb Jewelry, Sugarfina Candy Bar
Saturday & Sunday, October 29-30: Stephanie Gottlieb Jewelry, Deanna First Portraits, Sugarfina Candy Bar
Saturday & Sunday, November 5-6: Deanna First Portraits, Sugarfina Candy Bar