The summer season is upon us, and what better way to kick off the warm weather than with the hottest new brand of the moment? Introducing Karla & Co, the clothing company providing effortlessly chic and affordable options for every LatinX to feel their most confident self.
Founded by Karla Butvidas in 2017, the brand’s mission is to elevate the fashion industry through representation and enhancing LatinX culture in apparel. Created by Latinas, for Latinas, Karla & Co is at the forefront of diversity in fashion and bringing about a long-overdue change to the industry. The US Hispanic market has undergone tremendous growth this decade – with a spending pool of 1.9 trillion per year and a 23% increase throughout the past decade, Karla & Co’s dedicated customer base is only growing and becoming more interested in purchasing clothes they feel good about, that which speaks directly to them.
Celebrating her culture and channeling her creativity to spread her true purpose has always been Karla’s mission, so it came as no surprise that her brand became incredibly successful and popular since its conception. The self-taught designer, social media manager, and branding expert is a serial entrepreneur, having founded three profitable companies before the age of 30. Karla is truly the brains behind the operation both behind the scenes and at the forefront of the brand and shows no signs of slowing down as her business continues to flourish and grow.
Luckily, Karla also has the support of Emmy-winning television personality, host, and investor, Pili Montilla. The Puerto-Rican entertainment guru, influencer, and entrepreneur has been in Karla’s corner every step of the way, supporting her growth and journey and connecting her with other fashion executives and like-minded individuals to further her purpose and mission. As a Latina tastemaker and a creator with an international following, Pili has consulted and created content for the likes of Starbucks, Lexus, Walmart, and other corporations, and she has also enjoyed a successful acting career. Together, Pili and Karla are truly unstoppable as they continue to advocate for Latina representation in fashion and create apparel that empowers other women to feel the best, brightest, and most beautiful versions of themselves, both inside and outside.
Presented by: Ascend Agency