Pam & Gela has passed the one-year mark, so founders Pamela Skaist-Levy and Gela Nash-Taylor are introducing an e-commerce component. The duo wanted to wait a bit to enter the online shopping space because they were focused on growing the brand slowly and soundly. They first chose to secure a number of wholesale accounts, including the likes of Bloomingdale’s and Neiman Marcus, all while streamlining the brand’s identity. The contemporary label has a focus on casual wear, with key pieces including sweatshirts, T-shirts, elevated track pants, and leather toppers.
Further down the road, expect to see the first brick-and-mortar Pam & Gela location, slated to open by 2016. They’re also in talks to expand the brand, by introducing accessories and shoes with an outside company. Expect Pam & Gela to expand slowly, especially compared to the extremely rapid pace of Juicy Couture’s expansion.