The British model, Olivia Arben, is following in the footsteps of some of the world’s most iconic models by modeling in a campaign for Guess. Discovered by Paul Marciano, the co-founder of Guess, on Instagram, Arben is at the forefront of Guess Lingerie’s newest campaign.
Guess has a history of creating cultural fixtures, and Arben has already established a distinctive presence on social media, with over 2 million followers. Now, she is expanding her influence to fragrances with the release of her new perfume, Vanilla Bombshell.
(Courtesy)
A Model in the Digital Era
Arben has been modeling since she was 15, when she made her debut at the L’Oréal Colour Trophy. During her career, she has modeled for many famous fashion houses, including Dolce & Gabbana. Arben appeared on the cover of Vogue Portugal in 2022, marking her first Vogue cover.
Modeling is an extension of Arben’s passion for fashion. She loves being transformed by brands and designers and collaborating with them to deliver their vision.
Off the runway, Arben is known for her eye-catching red-carpet looks and philanthropic work as a British Heart Foundation Ambassador.
She has also served as an ambassador for British Fashion, appointed by the British parliamentary society.
Throughout her modeling career, Arben has maintained a social media presence, sharing images of herself on the catwalk, on the red carpet, in fashion campaigns, and behind-the-scenes glimpses into her personal life. Her digital presence has helped her become one of the most followed models on Models.com.
Arben is more than just a model. She’s a social media creative with a dedicated following. Arben uses that extensive platform and her success as a model to expand her reach beyond magazines and the catwalks to the beauty and lifestyle sphere.
In an interview with Xmag, Arben says, “Two of the most positive shifts I’ve seen are the rise of inclusivity and how social media has given models more control over their careers. I’ve definitely benefitted from that.”
(Courtesy)
Expansion Beyond Modeling
Arben’s newest venture is a new fragrance titled Vanilla Bombshell. The vanilla-based fragrance is scheduled for release in February 2026, and pre-sale is currently available on her social media. Vanilla Bombshell comes in a sleek, marble-like white bottle, marked with a red imprint of her lips, and features her signature.
This project is personal to Arben. It was developed in collaboration with a Nashville-based fragrance agency and is a testament to her creativity. This is a personal endeavor, not just an endorsement, and it is directly connected to her brand.
Arben’s steady rise in the modeling world reflects the influence of social media on the fashion industry and indicates that models have evolved into multidimensional creatives.
(Courtesy)
In Partnership with APG
