H&M has tapped the queen of hip-hop and The Daily‘s Fashion Innovator winner Nicki Minaj to star its in festive holiday campaign film. Directed by Johan Renck, the film centers around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Minaj stars as the mother of the little girl as well as the fabulous fairy named the Wisest Thingy, while Jesse Williams plays the dual role of the father and the supernatural Fastest Fairy, and John Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.
“I love the film’s over all empowering message,” Minaj said in a statement. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays.” A wide range of the festive fashion used in the video will be available in stores and online during the holiday campaign period, starting today. “It’s exciting to see our festive designs come to life together with such inspirational talents,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. “They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.”
Check out a sneak peek of the video below, until the full version of the film goes live on hm.com on November 28th.
