Beauty professionals around the country have been hit hard during the coronavirus pandemic and Moroccanoil is coming to the rescue for many with a massive recovery fund. The brand has launched a multifaceted $3 million recovery program to help salons and stylists with resources to rebuild their business and provide safe conditions for customers.
They are providing $2.8 million in loyalty and marketing salons globally in the form of station support and backbar products. Loyalty salon partners will now be able to sell Moroccanoil products through their salon’s e-commerce site, which will drive local business support and additional revenue stream.
Moroccanoil is also working with and endorsing the Professional Beauty Association’s Safe Salon Charter, which is working to support the safe return of professionals and customers to salons. The brand has donated 100% of the profits from a virtual shopping event to the Professional Beauty Association COVID-19 Relief Fund and Beauty Changes Lives.
Additionally they are offering online education and inspiration through their social media channels and Zoom sessions to keep the community connected.
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Moroccanoil, supporting the Professional Beauty Association, has worked collectively with them and other companies from across the industry to help define and transmit these new guidelines for the industry to safely return to work.