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More From Tommy Hilfiger! Plus: Johannes Huebl On His Insta Takeover

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One of the most impressive shows of NYFW, and perhaps ever, was Tommy Hilfiger turning the Park Avenue Armory into a football field on Monday to combine his two passions and celebrate his 30 years in business. The designer answered a few more questions for us post-show to tell us more about the pieces available at that came straight from the runway, and a few more details on his upcoming memoir. Also! The nicest guy around, aka Johannes Huebl, tells us about taking over social media duties for the brand at the show. 

Which items from the Fall collection will be sale, and why did you decide to do this?
We wanted to commemorate the 30th anniversary of the Tommy Hilfiger brand in a special way, so we designed two limited-edition pieces: a varsity-inspired V-neck sweater and an oversized leather clutch in five colors. The exclusive designs became available online the second they hit the runway, and they are still available in limited quantities at

Do you think this will be the future–that items will go straight from the runway to sale?
The possibilities are endless, and we like to bring this sense of innovation to our show each season to democratize the runway show experience and make it accessible to our followers worldwide.

What’s your favorite football team?
My wife Dee and I are both supporters of the New England Patriots. I grew up on the American East Coast and New England has always been one of my favorite places, so it’s a natural fit!

Did you keep a helmet from the show?
I did! It’s a great memory of our 30th anniversary show.

What was the highlight of the day?
Walking into “Tommy Stadium” once it was 100 percent complete was indescribable. It’s fantastic to see how the team brings everything together on show day, and this season’s set was particularly impressive. I also had a great time with the models backstage. There was such a great buzz and energy in the room.

Any details to share about your memoir?
I’ll be publishing it in late 2015 with Random House. I’ll share my stories from the past 30-plus years. It’ll include all the milestone moments that have defined my career and my personal life, and how I’ve come to where I am today.

The brand is 30. What were you like at age 30?
I had just moved to New York to pursue my dream of becoming a fashion designer. I was finding my footing in the fashion industry and working hard to achieve my dream of founding my own namesake fashion brand.


Tommy Hilfiger


Eddie Roche

Eddie Roche is the Deputy Editor of The Daily Front Row/Daily Summer/Daily Hollywood

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