Is Maybelline’s Techy New “Foundation Finder” the Future of Beauty?

by The Daily Front Row

The worlds of fashion and beauty are increasingly finding cool ways to utilize cutting edge tech. For example, Maybelline has just harnessed facial-recognition technology to help customers shop for foundation online. The brand has launched Foundation Finder, the first-ever web-based tool that can help you find the perfect shade in less than a minute. You don’t even have to download an app!

All users have to do is snap a selfie, or answer a few simple questions. The tech compiles a full facial analysis of your facial landmarks, shade, and undertones. After you tell it what you’re looking for in terms of coverage and finish, it narrows your search to three options. Obviously, the Foundation Finder only matches you to Maybelline foundations, but considering the brand carries seven different lines — each with a broad range of shades — it’s safe to say you’ll be able to find something that works for you.

Foundation Finder is available online now and can be used on mobile, desktop, and tablets.

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