The Star of Kate Spade’s New Campaign Has a Very Famous Mother

by Sydney Sadick

In honor of Kate Spade’s 25th anniversary, the brand has tapped Margaret Qualley — daughter of Andie MacDowell — as its new face and Spring 2018 campaign star.

Spring 18 campaign PR images

Qualley, 23, was shot by Inez and Vinoodh and styled by Alex White for the black and white images, which feature pops of color on Kate Spade accessories, including the original “Sam” handbag from 1993, which is being reissued for the big anniversary.

Spring 18 campaign PR images

Qualley made her modeling debut at 16 when she walked the runway for Alberta Ferretti during NYFW. She has also walked for Valentino and Chanel during Paris Fashion Week Spring/Summer 2012 and has appeared in magazines likeVogueWTeen VogueInterviewVanity Fair, and Nylon. She also appeared in Ralph Lauren’s Fall/Winter 2016 campaign, shot by Steven Meisel.

Spring 18 campaign PR images

Qualley is currently signed to IMG Models and is also an actress, having appeared in The Nice Guys, and HBO’s The Leftovers.

Spring 18 campaign PR images

 

Spring 18 campaign PR images

Spring 18 campaign PR images

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