The next edition of Marc Jacobs’ Decadence line, Eau So Decadent, is about to launch, and in anticipation of the arrival he unveiled a campaign starring mods Kim Turnbull, Issy Boreman, and Kesewa Aboah, shot by renowned photographer Alasdair McLellan in London. What makes this fragrance extra decadent is the bottle, a special design that mimics Marc Jacobs’ handbags, made with a snakeskin cap in blush and teal, a gold chain, and a flacon in clear frosted glass. The first Decadence scent launched in 2015, and the second, Divine Decadence, came out last year. Master perfumer Annie Buzantian of fragrance house Firmenich formulated the third version to have a feminine and light vibe with juicy fruits and florals mixed with white amber.
“We identified a previously untapped consumer territory of women who are young at heart, yet looking for an air of opulence and sophistication,” said Nathalie Duran, senior vice president, luxury fashion brands at Coty Inc. “Decadence Eau So Decadent is an all-out, lavish celebration of luxury that answers that need.”
Eau So Decadent launches on September 15 and will be available at Nordstrom and Macy’s for $112 (3.4oz), $87 (1.7oz), and $62 (1.0oz).