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Madonna’s Material Girl Unveils First Pia Mia Ad Campaign

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Singer and model Pia Mia has officially made her debut today as the fashion director for Madonna’s Material Girl brand. MG Icon, the joint venture between Iconix Brand Group Inc., Guy Oseary, and Madge unveiled the fall campaign starring the fashion director herself—and she’s fiercer than ever.

The 19-year-old, who was photographed by Solmaz Saberi, poses on a chair adorned in baby doll gray jesses with Mary Jane heels and socks. In another, she’s in a bodysuit paired with a grommet hemmed denim skirt. She was also captured wearing the Material Girl Active collection on a pink and blue tennis court, which the Guam-native found to be particularly “dope.”

“I am thrilled and humbled to have been selected by Madonna to be a part of Material Girl. To be associated with the icon and legend that she is, is a true honor. I love working with Material Girl and being a part of something Madonna created,” said Mia in a press release. “Working with Material Girl has been an opportunity to be involved in all aspects of the line—helping to formulate a direction and a vibe, to have my voice heard and my vision seen. For the fall campaign, I styled and accessorized the collection, chose the photographer, and decided which rooms at the Madonna Inn to utilize for which outfits. It’s important to me for everything I do to be true to who I am and I feel like this campaign is definitely that.”

Mia also stars in an original StyleHaul docuseries, also launching today, which follows her journey as a Material Girl, both personally and professionally.

“Pia Mia embodies the true spirit of a material girl—she isn’t afraid to take risks with fashion and has a look all her own,” said Madonna in a statement. “I’m excited for Material Girl fans around the world to see Pia’s influence on the collection.”

The collection is available this week exclusively at Macy’s and macys.com to celebrate the back-to-school shopping season.

Sydney Sadick

Associate editor at Daily Front Row. Instagram: @sydneysadick

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