M.Gemi revolutionized footwear for women last year, and now the e-commerce company is jumping into the men’s world with a collection that offers something for every dude. The first collection features traditional dress styles, from oxfords and loafers to boat shoes, with prices in the very affordable $198 to $268 neighborhood. (Our personal fave is the black Salotto, pictured below.) The brand’s CEO and founder Ben Fischman (founder of Rue La La) recently filled us in on the new line, available on mgemi.com and on the iOS and Android application.
What’s the vibe of the new line?
Think “modern guy’s essentials”—for work and for play. The line carries classic styles that are core to any guy’s closet—from oxfords and wingtips—as well as more bold choices like a bright blue driving moccasin and a sleek woven leather, rubber-soled sneaker that’s the perfect balance of refined and cool. We’re also offering a selection of pebble, calf, and alligator belts to complete the look.
What void does the line fill?
Before we debuted this collection, it was impossible to find this level of craftsmanship across such diverse styles for the prices we’re able to offer. All of our shoes are handmade in Italy by the best in the business, so a lot more men can enjoy the luxury of having the highest quality without any second-guessing.
Personal fave from the collection?
That’s a tough choice! The classic lines of the Legna are my go-to dressier occasions. I also love the Forte, a suede-brogue with a durable rubber sole that’s a perfect blend of sport and style—and comfortable.
What’s the “Refresh” offer?
It’s our way of adapting to how many men prefer to shop, consolidating their purchases into fewer occasions and condensing their wardrobe into key essentials needed, in and out of the office. We’ll soon roll out this offer which allows customers of men’s product to purchase any combination of three items, shoes, belts, or both, for $100 off the full retail price.
What else is new at M.Gemi?
The beauty of our model is in our constant freshness. For women, we release new styles every week, so if you’re looking for inspiration, we encourage you to check back in every Monday when new editions are debuted! We also just celebrated our one-year anniversary on March 24 and have found that our customer has been buying, on average, upwards of four times since we launched. We’re immensely gratified by the fact that that consumers have embraced our post luxury approach with such enthusiasm.