Launches Content Channel, ‘The LongLyst’

by Paige Reddinger

Luxury shopping site is getting into the content game with today’s launch of their new editorial channel, The LongLyst. The site, which uses data to personalize the shopping experience to each individual’s taste, will not be using the new channel to promote product. Instead The LongLyst will feature content celebrating personal style and how influencers and designers think about style and achievement. Every article will be written in first person.

First up? Adam Lippes on masterminding a comeback, entrepreneur Robin Berkley on the art of change, fashion historian Caroline Cox on gender-bending in fashion, and Sharmadean Reid of WAH Nails on getting what you want. Plus! Expect honest life lessons from fashion, business, arts, and tech insiders, the historical tracing of fashion trends, and short stories about sartorial choices called “What I knew when”. The latter will also be a social media platform asking users to post images of what they were wearing during significant life moments.

Just last year, underwent a major revamp with a site redesign and a new logo, among other changes. The company has grown at 300 percent year-on-year for the last four years and now has over 9,000 fashion brand and retail partners. The site brings in three million unique visitors a month and is listed as one of the U.K.’s Future Fifty companies. Check out The LongLyst here!



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