Earlier this week Kering announced that it will soon no longer work with models under the age of 18. This includes casting for both runways and advertising for brands like Gucci, Balenciaga, and Alexander McQueen. “We have a responsibility to put forward the best possible practices in the luxury sector and we hope to create a movement that will encourage others to follow suit,” said François-Henri Pinault, the company’s chairman and CEO. Despite the call to action Kering’s main rival, LVMH, will not be joining the age ban.
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According to WWD Antoine Arnault, LVMH’s head of communication and image, commented on the issue. “We will not be following suit. We are sticking to our position,” he said, referring to a charter established by the company in partnership with Kering in 2017. At the time the two luxury conglomerates agreed not to work with models under the age of 16, and outlined a series of initiatives to better their working environment. “Let’s not kid ourselves,” Arnault added. “It’s not because one group bans these models that they will stop working. On the contrary, we provide them with a protected environment, so I am totally against this ban on models aged under 18.”
Kering’s new age minimum will go into effect in 2020.