A First Look at V Magazine’s Sexy 2019, Behind the Luxury Sneakers Boom

by Aria Darcella
V Magazine

Read today’s dose of chic intel right here…

Shanina Shaik, Jasmine Tookes, and More Appear in V Magazine’s New Calendar
V Magazine is getting ready for a hot and heavy 2019. To coincide with its new issue, V117, the publication has created a 2019 calendar featuring some of the modeling world’s most gorgeous faces. Photographer Carin Backoff shot Shanina Shaik, Jasmine Tookes, Hannah Ferguson, Daphne Groeneveld, Hailey Clauson, and more, in a modern pin-up series, which will run in the issue. V117 hits newsstands January 10.

Why Young Shoppers Buy Luxury Sneakers (Quartzy)
What makes one pair of luxury sneakers more desirable than another? Highsnobiety surveyed the young people who actually buy them and found that the top driving factors are brand loyalty and quality. What is interesting is that an air of luxury — that is, being expensive — ranked among the lowest reasons people were buying the shoes. Here is the complete survey:

What drives desirability of a new luxury product? Highsnobiety users Other young consumers
It’s by a brand or designer I like 61% 36%
It’s better quality than the more affordable alternative 59 54
It’s limited edition, so only a few people will own it 37 20
It has a history to it 28 10
It’s an undiscovered brand or product, so only a few people will have it 26 6
It’s associated with an artist or celebrity I like 19 8
It has an image associated with it 17 10
Fewer people can afford it, so not as many people will buy it 9 6
Others will see that it’s more expensive 6 6

Naomi Campbell Returns As the Face of Nars (Harper’s Bazaar UK)
It seems unlikely — impossible, even — but in her decades-long career Naomi Campbell has only been the face of one beauty brand: Nars. Building on this history, François Nars has hired her once again, this time to front his Spring 2019 campaign. This will be Campbell’s third time representing the brand.

 

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Brooklyn Jeweler Catbird Is Using Recycled Diamonds (WWD)
Catbird has made it on to WWD’s “Ones to Watch” series for its sustainable approach to jewelry design. To ensure its pieces are ethically sourced, the brand has been recycling diamonds from vintage jewelry, and placing them in new settings. Ninety five percent of Catbirds pieces now featured recycled stones. The remaining 5 percent are rose-cut stones sourced from Canada. Pretty and harmless!

 

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