Market research company Millward Brown has named Louis Vuitton the world’s most valuable luxury brand in a recent study. Louis Vuitton’s brand value was placed at $27.4 billion. It’s Millward Brown’s 10th annual BrandZ Top 100 Most Valuable Global Brands evaluation, and since the ranking first began, Louis Vuitton has consistently placed first. Hermès took second place at $18.9 billion, which illustrates the long rivalry between the two brands. Just last year, LVMH was forced to relinquish its 23 percent stake in Hermès, according to The Wall Street Journal, after a series of legal battles that accused LVMH of misleading markets when it discretely obtained a 17.1 percent stake in Hermès without disclosing the information earlier. As a result, LVMH was fined 8 million euros by the French stock regulator. However, LVMH’s head honcho Bernard Arnault has kept an 8.5 percent direct stake in the company.
Following closely on the heels of these two mega French luxury brands were Gucci, Chanel, Rolex, Cartier, Prada, Burberry, Michael Kors, and Tiffany. While these brands are still at the top of their game, the overall luxury sector took a dip, with a six percent drop to $104.6 billion in the collective value of all of the ranked companies. The only two brands that did not experience a decline were Vuitton and Chanel. Check out a full list of the top 10 luxury fashion brands and their values in billions of dollars, as ranked by Millward Brown:
- Louis Vuitton $27.4
- Hermès $18.9
- Gucci $13.8
- Chanel $9.0
- Rolex $8.5
- Cartier $7.6
- Prada $6.5
- Burberry $5.7
- Michael Kors $3.8
- Tiffany $3.2
Oh, and in case you’re wondering or have been living under a rock, the most valuable company in the world, as ranked by Millward Brown, is Apple.
The 10th annual BrandZ Top 100 Most Valuable Global Brands placed Vuitton at the top of the list with a brand value of $27.4 billion. Hermès took the number two spot at $18.9 billion, and Gucci came in at number three at $13.8 billion. The values are determined using metrics that include financial data as well as “brand equity” measures derived from over three million consumers.
Rounding out the top ten were Chanel, Rolex, Cartier, Prada, Burberry, Michael Kors and Tiffany.
Vuitton has held the number one position since the inception of the rankings. The six percent drop to $104.6 billion in the total value of the companies ranked reflects an overall decline in the luxury sector — save for two brands: Vuitton (up six percent over 2014) and Chanel (which gained 15 percent).