Lorenzo Martone Takes Us For A Ride

by The Daily Front Row

If those Citi Bikes don’t strike your fancy, Lorenzo Martone has come to the rescue with his infinitely chicer line of wheels, Martone Cycling, celebrated last night with a party at the Paramount Hotel. Martone’s loyal posse of friends coming to toast him included Marjorie Gubelmann, Douglas Friedman, Marc Jacobs, Peter Som, Jonathan Cheban, Simon Collins, Ariel Foxman, Cory Bond, Mark Silver, Nate Berkus, Claude Morais, Brian Wolk, Dustin Patrick Smith, and Luis Fernandez. Already featured in Vogue, Vanity Fair and your Daily, the line of men’s and women’s bikes come in black, white, red, gold, and silver with a signature red bike chain and go for $899. Hunky Brazilian not included. 

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